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This is the first official blog from See RM, a new Digital Relationship Marketing and Social CRM consultancy website Belfast, Northern Ireland.

The idea behind the site is all about the furtherance of Relationship Marketing as a way of doing business, especially when in this web 2.0 era it's come out of the 'nice theory' chapter of the text books and become a very real option for organisations, instead of just continuing to plow on selling stuff on a hunch to people they don't know.

Now that web 2.0 has enabled the human race to get into mass conversations for the first time, CRM has become 'Social CRM' and is now an affordable and realistic way for companies and organisations to redefine their method of working, essentially by talking to their audiences or customers first and doing/making/selling etc second.

Of course it doesn't happen by itself and that's where See RM comes in; we're the agency (or consultancy, whatever you prefer) that will work with your organisation to ensure that you understand the nature of the opportunity, the rules of the game and are equipped with the resources needed to play successfully.

This is only the first blog but we've got to start somewhere, if only to get some credibility with the search engines before the website is finished and the agency formally launched. So please, if you get as far as reading this from whatever source and for whatever reason, do us a big favour and bookmark the article to as many of the sites below as you can, Digg us, Retweet us and, most importantly, add a comment - we'd love to have you join our conversation.

cheers for now....