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Measuring the power of word-of-mouth Thursday, 06 May 2010 09:29 |  |  | 
Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As...
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10 Common Social Media MistakesTuesday, 20 April 2010 10:41 | | |
(Original article, eConsultancy.com 31st March 2010)
Many businesses are increasingly comfortable with social media, and many more have decided that social media is far too important not to experiment with. But the growing level of maturity in the world of social media doesn't mean that... Get the most out of your customer dataWednesday, 10 February 2010 11:27 | | |
Thanks go again to Davy Sims for his latest article in the Belfast Telegraph on the relationship between social network marketing and the CRM process, specifically the importance of all of that lovely customer information you can collect. Good lord, I even get a name check again! Anyway... What's it worth for your customers to be loyal?Tuesday, 02 February 2010 11:28 | | |
Marketers worldwide are increasingly looking to relationship marketing, CRM strategies and loyalty programs to improve customer retention and value, teach them about what motivates their prospects, and help them keep communications targeted and focused, according to data from the CMO... |
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