Marketing is entering a new era. The digital revolution has bedded down and become mainstream. Traditional offline remains the engine for many brands.

But increasingly, the two spheres are interacting to create a new kind of marketing, a new 'joined up' marketing department and a new level of campaign effectiveness.

Digital and offline and marketers are not just learning to speak the same language, their sharing data, insight, strategies and successes. 

That's what Jump is all about: more effective marketing...

• Using search marketing to improve TV campaign effectiveness
• Doubling catalogue sales using insights from web analytics
• Driving call centre improvements with web metrics
• Generating media coverage via online buzz (and vice versa)
• Optimising marketing budgets with the right mix
• Leveraging customer insight from all channels
• Driving up ROI

Jump is a fast-moving, content-rich event packed with exciting new insight from top marketers across every industry.