SeeRM is a Relationship Marketing consultancy - we'll tell you all about the latest in marketing thinking, sure, and how you might integrate those ideas and strategies into your organisation's operations.

But we're a marketing communications agency too and that means being able to supply and manage for our clients all of the various marcoms services that you might expect.

Strategic Marketing Planning

Planning is where it all starts, or should. We are constantly amazed by the number of organisations and agencies that head straight for the creative ideas or media plan without having first worked out what the clients need in order to achieve their business objectives. 

Is it a case of market development or penetration? What does the market environment look like? What do our clients' customers actually want and, for that matter, not want?

SeeRM's consultants are CIM-qualified so that, before we do anything else, we can carry out a formal strategic marketing planning process to ensure that we understand the client's requirements and opportunities in full so that everything that follows is the right thing to do, less wasteful and more likely to succeed.

Integrated eBusiness Systems Development

Currently, most marketing initiatives start with creative and then hurtle towards media deployment. If you're lucky your agency might agree to divert a bit of budget towards a campaign website or a bit of online advertising - heck they might even put up a Facebook page, whether you need one or not!

However, we believe that digital is at the very heart of your business and not just a last-minute add-on. The website is your customers' doorway into the marketing information database; it's the place where you hold that conversation with your market, transforming the audience from being mildly interested prospects to enthusiastic, trusting advocates.

That marketing information database is the CRM system, critical for recording and tracking all of your market interactions - who likes what, who's saying this or that, what you did about it, how successful was it etc, etc. A functioning CRM system is essential for the successful operation of your organisations's business in this new networked, online, digital world.

SeeRM specialises in the development of inexpensive standards-compliant relationship marketing-ready websites, with all of the Web 2.0 conversational functionality you could ever need or wish for, right off the shelf. Our sites integrate too with a range of equally inexpensive CRM solutions, including the open-source favourite vTiger, all of which can be set up and managed on your behalf so that you can easily and cost-effectively convert to a Relationship Marketing-based business strategy.  

Content Design & Production

If the future of business success revolves around developing market trust and loyalty through ongoing customer dialogue, you have to be aware that everything your organisation says or does will have a bearing on how those conversations start or carry on. This radically changes the approach needed in the design and production of your marketing communications.

Lets be very clear; you still need brand development, design, advertising collateral etc - it's just got even more important is all and it has to do different things.

SeeRM understands these changes and works with a number of local specialist design companies and content producers so that, because they will be correctly briefed on your behalf, the content designed and produced will be an effective key element to your overall marketing strategy - working with you and not against you. 

Media Planning & Management

Another common misunderstanding amongst many existing marketing agencies is that digital is competing with traditional media channels. At SeeRM we believe that online, offline, above the line, below the line, through the line (and whatever else you might want to do with a line) are all there to combine to achieve the same thing; that is, to start the market conversation with your brand and to drive the audience to the tools that will allow that dialogue to continue, to develop and to flourish.

There's no right and there's no wrong - it's all ok! While Facebook or Twitter might be appropriate today (and they might not), something else new and buzzy will very definitely come along tomorrow. If the product or service requires it and if the audience is looking, TV can still be the most cost-effective way of starting that conversation.

SeeRM works with a number of independent media houses - including online advertising, traditional offline media, paid search, SEO and ePR - to ensure that your brand is talking to your market audience in the most successful and cost-effective way, specific of course to your individual requirements. 

Brand Relationship Management

Ok, so you've seen the light... You've put that CRM system at the heart of your organisation and built a lovely shiny new Web 2.0 website around it. You've designed and produced some sexy new conversation-starting content and released it onto the market with a devastatingly clever and effective mixed media campaign...

Now what?

Well, now you've got the audience's attention you need to keep it. You need to tell them stuff, facilitate their responses, listen to their comments, answer their questions, solve their problems, bring their ideas into your R&D, change what you do, empower your advocates, build an army, take over the world... In many ways this is the most important part about Relationship Marketing, this is what it's all been for - starting the relationship and nurturing it towards trust, loyalty, profitability and partnership.

SeeRM can help you create and manage those conversations and relationships by writing blogs, sending emails, moderating user forums & help desks, managing your social media networks (e.g. Twitter, Facebook, Linkedin etc) and basically doing all the ongoing stuff that needs done but that you haven't got the time or resources to do internally.

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